Welcome to OmoscoWonder, today’s stroll would be on basics for ranking your blog, probably, you should be reading this article because your a blogger. You still wonder why you take your precious time to write an article, and at the end of the day you find out that you are not on google first page.
OMG! I know how frustrating this can be, you really need to act fast, on daily basis new blogs in your niche are being created, a thousand of them want to appear on google first page, I’m sorry there’s a sad story, “Only 10 Sites Can Be Displayed On Google First Page”. Frustrating Huh! :(, Surely, the heart desire of every blogger is to rank their blogs on Google first page, or rather every search engine first page, I use google as a case study because it seems to be the most popular search engine.
Now that the competition is high what do you do? This is probably a question you would want to ask, but I’ll tell you something here “Take Advantage of Your Onpage SEO” it’s as easy as that.
Okay! Here I’ll give you a detailed guide to following your On-Page SEO, this is the base of every strong blog your can see around. Let me not talk more, I’ll go straith to the point now.
What is On-page SEO?
Ok let me give you an insight of what onpage SEO is all about. In search engine optimization, we refer on-page optimization to factors on our websites or webpages that have an effect on listing in natural search results. These factors are controlled by you or by coding on your page.
Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
Do you wonder why I started with the onpage SEO? Yea there is an adage which says “charity begins at home” there for you Search Engine Optimisation practice should start on your blog. Lets see some factors that determine a good onpage SEO.
Facts About On-Page SEO
Your Title Tags:
Your main keyword should be place, this is something that must be done, and variations in the title tag of a page. You shouldn’t try to play a game on search engines as they are so smart, some bloggers optimize multiple pages for the same keyword. Ensure you target one main keyword and variations per page, write your title tag in a natural way which uses your main keyword at the start with variations added too. Think about what looks natural and will lure searchers to click on your site.
One abysmal approach to search engine optimization is “stuffs that look spammy”, don’t over optimize your titles. Therefore your Title should include your main keywords for a page this would make it look natural
It has been said by some SEO professionals that meta descriptions no more contributes to search engine ranking signal.
If so then why should you still add it to your website/blog?
Meta description is immensly important when it comes to on-page optimization. They are hypothetical introducers, they introduce your website/blog to customers/readers and let them know what your website/blog is all about.
Your meta descriptions should be a portrayal of your landing page, it should well written, approximately 156 characters.
Make sure you use the H tag correctly without over optimizing them, you should start with the H1 tag, place your main keyword in a H1 tag, you can split the rest of your content up with ascending H tags, ie. H2 comes next then H3. Hope you get the picture?
Remember, don’t use more than one H1 tag. Others can be used multiple times if needed. Your main targeted keyword shouldn’t keep repeating in each tag, rather use variations which enhance the value of the content and help break it up into readable and easy to digest sections.
Content still remains king, content that are not unique or not lenghty don’t go a long way. Basically you should be writing for your readers and on the other hand for search engine. Informative contents should be your sole aim. Keyword stuffing is a technique which has been long dead, I don’t advice you to mention your main terms in every other sentence. As far as it’s a unique content which wasn’t copied elsewhere, you can’t be penalised.
Your URL Structure:
Let me go straight, search engines have reasoning ability when they visit a page they check the permalink and guess what? Search engines won’t be able to understand your page if your site uses query strings for page URLs. Search engine friendly URL structure are best, you see some sites which there permalinks are scatterd, how on earth can google understand what your site is all about.
For example two blogs want to write an article on how to make money online, which of the below do you think google will understand? See for yourself.
Using the above illustration as a case study, which one do you think would be understood by google or any human, probably just seeing the permalink you’ll have a clear understanding of what the link would be talking about.
Always use hyphens instead of underscores. 301 Redirecting from old URL to your new one is something that should be done if you are situated in having a new domain for your site, else crawl errors would be popped up in Webmaster Tools and your users faced alot of 404 pages.
Your Robots.txt File:
Probably your robots.txt file is what is considered as the first thing to do while optimizing your site, check your robots.txt file which should be located at www.domain.com/robots.txt and make sure that no key page is being blocked from being crawled by the search engines.
If by aby means you see Disallow: / followed by any directory or page name, ask yourself whether it should be accessible to search engines. It’s best you block admin panels and also block low quality pages which need to be in place but you don’t want to allow search engines index them.
Site Load Speed:
This is the Last I will talk about concerning On-Page SEO. To me your site load time is very important and can sure affect you search engine ranking, so what to do is analyse your site’s page speed.
How? Okay! I’ll tell you, it’s pretty easy, you can simply visit=>> https://developers.google.com/speed/pagespeed/insights/ It’s google page insight tool it helps you check your sites load time and also suggests alot on how you can improve things.
Like I said, your sites load time can really do you harm on search engine ranking, sure it won’t be nice that your site is not so visible on search engine due to the fact that it takes time to load.
So far, I guess I’ve said alot on On-Page SEO and you now have to analyse things on your blog now. I’m sure by the time you are done with this whole guide you’ll be able to drive a heck of traffic to your blog without stress via Search Engines.
Who Wrote this Masterpiece on Onpage SEO?
Let’s welcome, one of the most prestigious and young writer, Larry Page, Sorry, Larry Frank of Tech Evangelist, larryfranky.com