SEO Spring Cleaning: Keeping Your Site Optimized
I’ve said this over and over again: SEO is never a one-time thing. It is an ongoing campaign that needs to be evaluated and maintained regularly for your site to continue performing well SEO-wise.
Every now and then, you need to clean your site from elements that may hurt your search engine optimization performance. In this article, we are going to talk about some of the things you can do when evaluating your site’s SEO campaign.
Removing Duplicate Content
When you use CMS platforms such as WordPress and Joomla, you may find an article appearing twice in the sitemap.
This happens more often when a plugin or a script generates the sitemap automatically. It’s not the plugin’s fault as well. The content does appear twice in most cases: once on the archive page and once on the actual page of the article.
There will also be contents that are inadvertently similar. Two articles about how to create a better landing page, for instance, may show different steps while at the same time have similar parts in them. Having an awfully similar set of contents on multiple pages can hurt your site’s SEO performance.
Find duplicate contents and streamline your sitemap. When done correctly, you will see a healthy boost in SEO performance for the pages that have been optimized.
Short Articles and Near-Empty Pages
Here’s another element that will hurt your SEO performance: short content. I understand how useful it is to post a short content just to keep the site’s alive and up to date. Quick news, updates, short tutorials and various other contents are not necessarily long indeed. However, pages that are too ‘empty’ can actually hurt your SEO performance.
Pages with short content will have shorter page view time. Search engines see this as a bad sign, causing them to rank your site lower when you are actually offering valuable quick tips. Instead of separating these short contents into pages, merge them into one and remove pages that are not necessary.
Updates and Content Improvement
In order to appear on the first page of search results, your contents need to be good enough. You can quickly do a search on the keywords you are targeting and see if your content is as good as those appearing on the first page.
Don’t hesitate to make adjustments and updates to articles that have already been posted. It may not make your site look more alive like posting new articles, but you are still increasing the value of your contents nonetheless.
By marking updates using <h1> or <h2> headings, you can also keep users interested. Users can quickly pinpoint which parts of the article are new and they can quickly read through the new additions without having to read the entire article all over again.
Quality AND Quantity
When you are just getting started with SEO – or with a site in general – adding as many articles as you can is the way to go. At this point, however, quality is just as important as quantity.
Now that you have enough articles to fill your site, it is time to archive articles that offer little to no value to your users. Post high quality contents to replace them and you will be able to maintain your site’s SEO performance.