7 Tips for Better Digital Marketing
Are you struggling to bring in the hits for your new webpage? Did your latest product launch only get a single retweet? Here are just seven ways to make your advertising campaigns go viral.
1. Know Your Demographic
Digital marketing is about more than just having an online presence; it’s about understanding your audience and putting your ads on their wavelength. Banners for 50-year-old widows should be entirely different than pop-ups urging teenage boys to check out your website.
2. Learn Useful SEO
Search engine optimization (SEO) is an important tool for getting more traffic to your website. That said, some SEO tricks are more effective than others, so you’ll want to do your research and figure out which ones will be the most beneficial to your business. Don’t just use them all and hope for the best. Focus your intelligence.
3. Utilize Social Media
Go back to your demographic information for a moment. What ages and genders are you targeting? Where do they post most frequently? It’s no use having an active and informative Facebook account if your audience is all on Tumblr. Save your energy for the social media platforms where your consumers are most engaged.
4. Dare to Be Different
The secret to a buzz-worthy marketing campaign is breaking the mold in some way. It doesn’t matter if you’ve created a funny commercial or just a controversial ad; the most important thing is that it’s new, that it gets people talking about its novelty. No one reblogs a boring video.
5. Consider Color Psychology
Different colors will affect your customers in different ways. For example, blue is often used as a soothing color that inspires feelings of calmness and tranquility. Red, on the other hand, will get your audience fired up for big deals and great savings. Use the color wheel to your advantage.
6. Encourage Participation
Host contests. Create polls. Include a survey with your next advertisement. It’s a truth universally acknowledged that people on the Internet love to share their opinions, so open up your ears and you’ll receive a lot more feedback than you would with just static, read-only ads.
7. Ask the Experts
If you still aren’t sure that your digital marketing is all it can be, consider reaching out to graphic designers and professional web developers. Groups can Stodzy Internet Marketing can help you fine-tune everything from your online banners to your social media campaigns.
These are just seven tips for boosting your presence on the web. If you’re serious about increasing revenue, improving brand recognition and turning your company into a leader in the digital realm, these are the guidelines you’ll want to follow.